"Let's talk retail!" is more than a phrase. It's the core of what I genuinely want to be involved with. Through compelling content, engaging events, and knowledge-sharing initiatives, I want to contribute my knowledge and experience to relevant retail projects.
The devil is in the detail
So, have you ever heard the saying, "The devil is in the detail"? I sure did, and it hit home when I kicked off my professional journey working on the supermarket floor in Gijon, Spain, more than 30 years ago. Retail, for me, is never boring. I understand that retail success is anchored in the detail. My international background in retail and loyalty marketing as well as my comprehensive understanding of shopper behavior are the cornerstones of my way of working.
Entertain to retain
With a gazillion details to consider, winning over the ever-demanding shoppers’ hearts and wallets requires the cultivation of genuine "loyalty". It's a delicate dance where you must entertain to retain.
Decoding dynamics
At the heart of Retail Relevance lies my focus on loyalty-driven marketing strategies that resonate globally, from the beautiful world of food retail to the different arenas of sports. I am more than just an observer; I am a catalyst for change, and always decoding the retail and loyalty dynamics.
Join me on this exciting journey, and let's explore the fascinating world of retail together. Connect with me to discuss your relevant retail projects.